INTRODUCING ZAZZY 3D PRINTED JEWELRY - A REVOLUTION IN CUSTOM JEWELRY DESIGN

Zazzy 3D Printed Jewelry; You do the chic, we'll do the geek.

28 JANUARY 2014, AMSTERDAM, THE NETHERLANDS
Summary
Dutch 3D printed jewelry company Zazzy is on a mission to kick start a new era of collaboration and customization in the jewelry sector. Using traditional precious and semi-precious metals, the startup company has launched five high-design and trend-led collections that offer unprecedented personalization and affordability to shoppers.

Dutch 3D printed jewelry company Zazzy is on an exciting mission to make jewelry precious, personal and irresistible again. The startup company has launched five high-design and trend-led jewelry collections that, by utilizing 3D printing, offer unprecedented customization and affordability to shoppers. Going beyond the clunky plastics 3D watchers have become accustomed to, Zazzy offers customers precious and semi-precious metals along with vibrant nylons.

Merging tech with fashion, Zazzy is set to become a hub for creatives looking to make something beautiful, collaborative and unique. The antithesis to mass-market brands that have forgotten to value the individuality and imagination of the wearer, Zazzy is putting the power of design firmly back into the hands of the customer and the emotion back into jewelry. Fashion followers are some of the most creative people in the world, Zazzy wants to give them something to create.

The advantage of using 3D printers to produce customizable jewelry has been clear to Zazzy CEO Gert Jan Spriensma for the past decade. “3D printing deserves the excitement that surrounds it right now but I worry people will lose interest when they realise that the software is very difficult to use and that most of the home 3D printers print rather inelegant plastics. We hope that Zazzy will help people discover the beautiful end products that 3D printing can offer and the amazing uniqueness they themselves can instil in each piece. That we can print with the same precious and semi-precious metals used in traditional jewelry-making and create these easy-to-use programs makes these incredibly customizable collections possible.”

Each of the five  current collections were designed with the distinct aim of offering the customer the chance to shape, develop and design their own jewelry; to feel a personal attachment to the pieces.


The Origami Collection encourages users to get back to basics and create stunningly minimalistic pendants made from nothing more than straight lines and angles. It’s geometry at it’s best. Available in gold-plated, stainless steel, matte black steel and bronze. €39.95

The Honeycomb Collection allows customers create complex shapes by repeating a rather simple one. Numerous hexagons can be placed alongside one another to make the simplest or most intricate bracelets. Available in gold-plated, stainless steel, matte black steel, bronze and nylon. Nylons come in pink, purple, blue, red and black. From €24.95

The Wordplay Collection invites customers to personalize their word bracelet by remixing the text and symbols and choosing the metals it will be printed in. A favourite among couples, new mums and literary word nerds, the bracelet is completed with a choice of coloured real leather cords. Available in gold-plated, stainless steel, matte black steel and bronze. From €19.95.

The Pic’n’Mix Collection encourages teens to create bracelets as unique as their friendships by choosing three icons, emoticons or letters (or any combination) to make up an unforgettable piece of jewelry. Available in metals and nylons, the fun and edgy Pic ’n’ Mix bracelets are ideal for sharing among besties. From €12.50.

The Big Talk Collection is the perfect starting point for fashionistas looking to make a big statement. Oversized, curvy lettering make up a large word necklace for unmissable impact. Shoppers can choose their own word, material and colour. Available in metals and nylons, Big Talk pendants are loud and proud. From €35.

Visit www.zazzy.me to see the collections. For more information, prices, samples requests or high res images, please contact niamh@zazzy.me or visit our press room for downloads; http://press.zazzy.me/69185-introducing-zazzy-3d-printed-jewelry-a-revolution-in-custom-jewelry-design

Quotes
""3D printing deserves the excitement that surrounds it right now but I worry people will lose interest when they realise that the software is very difficult to use and that most of the home 3D printers print rather inelegant plastics. We hope that Zazzy will help people discover the beautiful end products that 3D printing can offer and the amazing uniqueness they themselves can instil in each piece. That we can print with the same precious and semi-precious metals used in traditional jewelry-making and create these easy-to-use programs makes these incredibly customizable collections possible."" Gert Jan Spriensma, CEO and co-founder, Zazzy.
Spokespeople
About Zazzy

Zazzy (http://www.zazzy.me) makes it easy and fun for anyone to access and create unique 3D printed jewelry using the best 3D printing technology and printers available. Founded in 2013 by Gert-Jan Spriensma and Martijn van der Veen, Zazzy's core mission is to enable and build a co-creation marketplace, where everybody can design, share and make their designs real and wearable. Zazzy is a privately held company based in Amsterdam and backed by Rockstart. Visit us on Pinterest, follow us on Twitter, like us on Facebook, or learn more at http://www.zazzy.me

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